Advertising Clean Air

16 Nov

This sculpture, created by Seattle architecture studio Lead Pencil Studio, is now on the U.S./Canadian border near British Columbia. This was not funded by an advertising agency, or an environmentally active company, but the government. This piece was funded through the Design Excellence Program, which seeks creative design and engineering in the public sector. Who knew this existed?

According to Daniel Mihalyo of Lead Pencil Studio,

“Borrowing the effectiveness of billboards to redirect attention away from the landscape… this permanently open aperture between nations works to frame nothing more than a clear view of the changing atmospheric conditions beyond.”

I think the negative space is awesome and the only way to make this sort of statement. I am so happy that the government has a program like this because great art and design should be appreciated. I also hope that there is more done to this clean air initiative than a piece of art. However big of fan I am of this piece, other things need to be done to lower our emissions. If this “billboard” had been placed in Los Angeles it would have been a joke.

That environmental rant aside, I love this.

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